To be an innovative and agile industry leading creative communications agency that attracts and retains accountable, passionate and reliable talent to produce era-defining work. By collaborating with our clients, we will build sustainable and meaningful relationships to create magic whilst keeping Africa at the centre of it all.
To be the leading provider of valuable creative conversations between brands and the African market.
Honesty and Transparency; Confidentiality; Go above the call of duty within reason; ALWAYS DELIVER…and deliver WELL!
Duma Collective is a creative communications agency that services FMCG Brands, event productions, agencies, performing artists as well as government departments in South Africa and the rest of the continent. The company was started by Sibu Mabena in 2014 during her final year in varsity where she was studying International Relations and Political Science. As a “side hustle”, Sibu was a dancer and choreographer working with some of South Africa’s most famous urban artists and brands such as Miller GD and Flying Fish the time, “The only reason for “registering a company” was To be able to invoice like a professional.”
She did the “side hustle thing” whilst building her reputation as “the go to freelancer” for jobs related to performances, events and social media. She eventually bagged for first REAL job at VIACOM as the Brand Coordinator (code for Brand Manager) for MTV and MTV Base and was soon after that, head hunted to become the operations manager for a social media agency growing it from a 1 million Rand grossing business to a 10 million Rand grossing business in just under 6 months, all this whilst building a one woman operation that clocked it’s first 1 million Rand in income in 2015.
That operation is what we see today as Duma Collective. Since deciding to stop working for other people in October, 2016, Sibu has grown the business and employs 8 full time staff members, one part time member, 3 freelancers and pays an average of 60 – 80 suppliers per month.
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Sibu Mabena, founder of Duma Collective with a BA (PolSci and Int Relations), is a young creative with extensive experience in the event production, sponsorship acquisition, performance direction and street and social media marketing. Having worked on several live event shows including South Africa Music Awards, South African Film and Television Awards, Metro FM Awards, GLO CAF Awards 2015 AND 2016, MTV Base Africa Awards 2015 AND 2016, Castle Lite Presents J Cole, Axecess Jozi, SAB Conference, South African Sports Awards, as well as some TV work including the 2017 AFCON TVC, a Revlon Special Feeling TVC and MTV Base Lip Sync Battle, her exposure serves as a good creative spring board for a variety of communications platforms from linear and digital to stages and experiential events.
