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What we do

What Does Duma Do?

Duma Collective is skilled in handling 360-campaigns: conceptualising and producing TVCs & TV promos; events; activations; social, digital and influencer marketing strategies; and PR campaigns.

We are experienced in the art of balancing entertainment value with measurable business impact. We also offer talent management, partnering with current must-see influencers and personalities to grow their brand and keep them doing the work that they love.

Influencer Marketing

Creating a first of its kind is always a nice feeling. Our 1000 influencer campaign for DStv proved that for us. We manage and find influencers to touch your brand in really cool and engaging ways. Our approach to influencer campaigns includes strategy, mining of the right influencers, creative consulting, negotiations, briefing, management and reporting…all whilst building a great relationship between the influencer and the Client’s brand


This includes; developing, planning and implementing tailormade media relations for your brand, including but not limited to PR Strategies, writing, crisis management, paid media and amplification as well as reporting.

Above The Line

Brand and Strategy: Re-imagining a global consumer engagement platform to adapt it to a local market and then adapting that platform for other markets on the continent is what we did for Chivas’ global campaign, Chivas Venture. From strategy to through the line creative execution, we handled it all…and we can do that for your brand too

Social Media

With a credible background in social media management, Duma Collective has attracted various notable entities for assistance with social media. From Twitter ‘Spaces’ activations, releasing tv shows, and basiccontent plans to social media strategies, analytics and insights driven content creation, we have you covered.


Our experience stems from having worked on international and local award ceremony stages and some of Africa and America’s biggest live event properties. We conceptualize, produce, manage, promote, source resources and report on events. We are well versed in producing or consulting on small, medium and large-scale corporate and commercial events.

Talent Procurement

Duma Collective is able to procure talent to suit a wide variety of performance requirements. Whether you need an MC, a Musician, a Key-note speaker or any person of interest from here to Timbuktu, we are able to procure, brief, onboard and manage all logistics to get them to your event or production.

Multimedia Production

From formal invitation design to broadcast packages, Duma Collective covers 360 in design, animation and production work: Locally and Internationally.

How Does Duma Do It?

We do it through a group of young and experienced slashers who dig deeper to understand a brief better. We know there’s always more to solving brand challenges and business problems


We have found their level of delivery to be consistently excellent. Their performance in our company is a great indication of how well they will perform in your company. The team is a positive contributor to the creative process, given their understanding of our business, customers and consumers, as well as the platforms through which they communicate.

Dimakatso Napiane - Amstel Senior Brand Manager


An extremely positive contributor to the creative space in their understanding of our requirements, our business, and the platforms through which they communicate.

Thabo Mpakati - Senior Coordinator Integrated Marketing BET


Working with Duma Collective on the knorr flavour was a pleasure. The passion and professionalism in which Sibu managed the entire process has really made a mark for her. She is young, dynamic and not scared to get her hands dirty. Her determination and resilience will definitely see her taking her business to great heights

Jabulile Mthethwa - Marketing Manger at Knorr SA


“Sibuyile Mabena is a professional and passionate about her trade. As a client you have a peace of mind knowing that she will deliver on her brief and beyond. No job is ever too big or too small. For big project she pays attention to details and ensures the very best delivery. As for small projects, she gives it the same preciseness and importance as she does all her big projects. In my opinion, her best quality is her problem solving ability. Sibuyile is solutions driven which makes her an integral part of the team. On event day, she becomes more than a supplier, she forms part of the team. Simply put, she is a pleasure to with.

Lizzy Kilani - Business Director at EXP Agency


Working with Sibu has been remarkable, she is very proactive, driven and innovative in her execution of ideas. Sibu is a self-starter who will finish any job you give her. Working with her has been pure bliss, with many years of experience in the eventing industry I have to say, Sibu has all the qualities needed to be the BEST in this industry. With more hard work and determination I am certain she is on her way to building an empire.

Mimi Thabethe - Assistant Brand Manager at Redd's