Following the successful of the 2018 LYFE event, YFM set to bring music, fashion and all-round entertainment at the 2019 LYFE edition on the 19thof October 2019.
Hosted at the Sun Arena, Time Square in Pretoria. LYFE set to bring the ultimate hot line-up that showed how a generation that defies the odds come alive when music and fashion are showcased by YFM. Bring the fashion element to LYFE, YFM set up shop at the Sun Arena for artist to sell their merchandise and young local designers too.
Duma Collective was brought on to provide the radio station with Public Relations and Social Media & Influencer services. This involved conducting a media list, drafting press releases for the event, gathering a social media army to create awareness on social media and providing hospitality service for media invited to attend the event.