Following the success of the 2018 LYFE event, YFM set to bring music, fashion, and all-round entertainment at the 2019 LYFE edition on the 19th of October 2019.
Hosted at the Sun Arena, Time Square in Pretoria. LYFE set to bring the ultimate fresh line-up that showed how a generation that defies the odds to come alive when music and fashion are showcased. Bringing the fashion element to LYFE, YFM set up shop at the Sun Arena for artists to sell their merchandise and young local designers as well.
Duma Collective was brought on to provide the radio station with Public Relations and Social Media & Influencer services. This involved conducting a media list, drafting press releases for the event, gathering a social media army to create awareness on social media, and providing hospitality service for media invited to attend the event.
