In April 2019, YFM launched a movement called #BeYou, which encouraged the youth of the country to change perceptions about themselves, to believe that they can change their immediate circumstances and revel in their ability to stand out. ‘Before you can tackle the world and its problems, identify who you are, what you stand for and be proud of it. Be consistent with showcasing YOU in all aspects of life and be the success you are meant to be.’
With the same spirit and zest, YFM is taking their mantra #BeYou to the next level, now challenging themselves and their listeners to ‘Defy The Odds’. This declaration encourages the youth to refuse to cower to the extreme improbabilities presented to them but instead to do things differently, go for what they want and to fight for their future.