Heineken brought to life the Rugby World Cup 2019 in South Africa by launching the #TeamHeineken Experience, an interactive experience designed to excite both rugby and non-rugby fans demonstrating that everyone can enjoy the spirit of the tournament, driving Heineken’s mantra ‘You don’t need to know the rules to enjoy the Rugby World Cup 2019.’
The #TeamHeineken Experience blends Heineken’ premium beer with cutting-edge technology, including a virtual reality kicking game. The immersive experience includes opportunities to win Heineken and Rugby World Cup 2019 merchandise, as well as receive a limited-edition personalized /RHeineken Rugby World Cup 2019 bottle.
Duma Collective was brought on to the brand and event experience with Social Media & Influencer services. Influencers and a Social Media Army were brought to create conversation and awareness leading up to and during the events.