Hundreds of music lovers are in for a treat as MTV Africa, in partnership with Strongbow, takes over Johannesburg’s iconic monument, Old Park Station, with a blazing local music line-up of African artists for the Strongbow MTV Big Picnic 2019 on Saturday 30 November 2019.
The second edition of the picnic, hosted in association with 947, promises to bring a diversely rich inner-city experience at the urban oasis transformed Old Park Station.
The event will infuse food and fashion with some of the best local artists in music, including previously announced acts Kwesta, Shekhinah, Black Motion, Morafe, Ami Faku, Langa Mavuso, Dbn Gogo, and DJ Radix.
Duma Collective provided the campaign with Social Media & Influencer services. Influencers were brought in to create conversation leading up to the event to create a social media trend. Influencers were split into groups, each group attended an event/activation and created content for social media posting.