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Showmax has partnered with MTN to offer Showmax Mobile customers 1GB of free data, which will allow for up to 10 hours’ worth of streaming the series and movies in the Showmax catalogue every month until the 31st of October 2021.

Duma Collective was brought on the provide the partnership with Social Media & Influencer services. The campaign aims to educate people about the new Showmax and MTN package offerings in organic conversation.

A group of Macro-Influencers were selected and tasked with creating an edutainment video (content piece) to show their social media communities and the targeted audience hot to activate and use their Showmax x MTN deal on their mobile devices. Nano-Influencers were brought on to amplify content and create an authenticity to the campaign through conversation driven posts.

Throughout the #OnShowmax campaign, the overall amplification gathered over 6.7 million impressions through online conversations created by the Macro and Micro-Influencers.


November 15, 2020