Showmax has partnered with MTN to offer Showmax Mobile customers 1GB of free data, which will allow for up to 10 hours’ worth of streaming the series and movies in the Showmax catalogue every month until the 31st of October 2021.
Duma Collective was brought on the provide the partnership with Social Media & Influencer services. The campaign aims to educate people about the new Showmax and MTN package offerings in organic conversation.