The campaign aimed to have a device and amplification campaign that employs people of interest on various digital and linear platforms.
Duma Collective provided the brand with Social Media & Influencers services. We utilized the following tools to achieve the campaign objectives:
- popular social media influencers
- a popular TV show (Lockdown House Party)
- a popular YouTube show (PopCast)
During the course of the campaign, a total of 12 691 064 impressions were reached alongside a total of 8 992 162 reaches.