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SAMSUNG #Galaxy A31

The campaign aimed to have a device and amplification campaign that employs people of interest on various digital and linear platforms.


Duma Collective provided the brand with Social Media & Influencers services. We utilized the following tools to achieve the campaign objectives:

  • popular social media influencers
  • a popular TV show (Lockdown House Party)
  • a popular YouTube show (PopCast)

During the course of the campaign, a total of 12 691 064 impressions were reached alongside a total of 8 992 162 reaches.


May 5, 2020


Social Media & Influencers