Passing The Baton Conference was a workshop set up by the Oliver & Adelaide Tambo Foundation to give young people the opportunity to learn from those who learned from O.R. Tambo. The conference touched on topical issues in the fields of Ethics and Politics, Land Reform and Constitutionalism, The Media, SMMEs and Arts and Culture.
The conference highlighted the role that the Tambo values – integrity, selflessness, humility and mutual respect – play an essential role in a free South Africa. The inter-generational workshop brought together individuals who have benefited from Tambo’s expertise, guidance and mentorship who were to pass on their teachings to 300 young people between the ages of 1 and 35.
Duma Collective was brought on to provide the foundation with Event Consultancy, Social Media & Influencers and Talent Procurement. Duma Collective was tasked with managing the Oliver & Adelaide Tambo Foundation social media pages on Facebook, Twitter and Instagram leading up to the conference, as well as helping with Talent Procurement and the event setup.