Music Is King is an inaugural music festival meant to give music lovers an international concert experience brought to South Africa by internationally acclaimed DJ and producer, Black Coffee. The concert was held at the TicketPro Dome on the 15th of December 2018.
Duma Collective provided the event with Social Media & Influencer services. A social media management team was created to oversee the event’s social media pages and accounts on different social media platforms such as Twitter, Facebook, and Instagram. The primary goal of the campaign was to keep the audience informed about the event and to drive ticket sales leading up to the event and update the social media pages and accounts during the concert.