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STRONGBOW AND MTV PRESENTS BIG PICNIC 2018

Strongbow, MTV, and 947 brought Johannesburg the largest outdoor music and picnic experience, the first-ever Strongbow Big Picnic powered by MTV. The experience was hosted at Johannesburg’s most iconic landmark the Old Park Station in Newton, which was turned into a picnic-styled musical paradise.

Duma Collective provided the event with Social Media & Influencer services. Influencers were brought in to create conversation leading up to the event to create a social media trend. Influencers were split into groups, each group attended an event/activation and created content for social media posting. An RSVP system accompanied, designed by web design company RHEST, was created and shared with influencers to invite people to the event.

Date:

November 24, 2018

Category:

Social Media & Influencers