Strongbow, MTV and 947 brought Johannesburg the largest outdoor music and picnic experience, the first-ever Strongbow Big Picnic powered by MTV. The experience was hosted at Johannesburg’s most iconic landmark the Old Park Station in Newton, which was turned into a picnic styled musical paradise.
Duma Collective provided the campaign with Social Media & Influencer services. Influencers were brought in to create conversation leading up to the event to create a social media trend. Influencers were split into groups, each group attended an event/activation and created content for social media posting. A RSVP system accompanied, designed by wed design company RHEST, was created and given to influencers to invite people to the event.