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Duma Collective / MNET – LEGACY

Legacy is a South African television drama telenovela series created by executive producers Phatutshedzo Makwarela and Gwidyon Benyon. It is an M-Net original production for premium subscription television channel M-Net produced by Tshedza Pictures.

Duma Collective was brought on to provide the show with Social Media & Influencers services. The main objective of the campaign was to contribute to the retention and acquisition of DStv customers by turning Legacy into a hit show and a key part of viewers’ daily lives.

We selected a total of fourteen Influencers to amplify the series launch on Twitter and Instagram.  The Influencers generated video content on Instagram leading up to the series launch and live-tweeted during the series launch.

For the launch, we arrange a watch session for the first two series episodes. We invited some of the cast members, the production team, bloggers, and noticeable influencers to create social media and digital awareness and engagement.


September 2, 2020


Event Consultancy, Social Media & Influencers