KFC has introduced chicken nuggets to its South African menu.
Duma Collective was brought on to offer Social Media & Influencers services to the fast-food franchise. The aim of the campaign was to drive digital media conversations around the #KFCNuggLife, which about introducing the product to the public, and create and excited tone and overall thrill for the product.
A group of influencers were selected to contribute considerably to the conversation building up online. The influencers were able to achieve 56.2% in terms of social media reach and a further 761K impressions for the campaign overall. The generic conversation and interactions made the campaign appear more organic.