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HEINEKEN: CHAMPION THE MATCH

Duma Collective / HEINEKEN: CHAMPION THE MATCH

The Strategy

Heineken South Africa had launched a match viewing experience for some of its loyal consumers and football supporters. The campaign aimed to create a conversation around the events and the match fixtures and to encourage the fans to share their own experiences with the brand.

The purpose of the events was to give the crowd an experience they would always remember. This included live performances, interactive games with friends. The headline act was AKA, who is a lover of soccer, so we were able to bring together soccer and music to create an enjoyable night.

Duma Collective was hired to provide Social Media & Influencers services, guest list management, and to ensure the attendance of 2 000 people.

For the social media campaign, a team of influencers was gathered to generate conversations on social media. The team of influencers was then invited to the events to further ensure the amplification of their Heineken Experience on social media, alongside building up excitement and hype for the last event of the three which was an invitation-only affair with a few celebrities in attendance.

Date:

June 3, 2017

Category:

Social Media & Influencers