Heineken 0.0 South Africa Launch

Heineken presents its latest innovation, Heineken 0.0, an alcohol-free lager brewed with a unique recipe for a distinct balanced taste. Heineken’s beer created the new alcohol-free beer using only natural ingredients, resulting in a beer brewed for the beer lover by beer lovers.

On the 14^thof March, Heineken 0.0 official began its activation launch at Melrose Arch. The activation ran for three weeks, on Thursdays and Sundays, from 14:00 to 20:00. The integrated launch campaign included a TV commercial, digital marketing, OOH, and experimental activations plus on and off-trade promotions.

Duma Collective provided the beer brand with Social Media & Influencer services. Influencers were brought in to create conversation leading up to the launch, to create public awareness, and to give the product a visual representation on social media platforms.