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Heineken 0.0 South Africa Launch

Heineken presents its latest innovation, Heineken 0.0, an alcohol-free lager brewed with a unique recipe for a distinct balanced taste. Heineken’s beer created the new alcohol-free beer using only natural ingredients, resulting in a beer brewed for the beer lover by beer lovers.

On the 14thof March, Heineken 0.0 official began its activation launch at Melrose Arch. The activation ran for three weeks, on Thursdays and Sundays, from 14:00 to 20:00. The integrated launch campaign included a TV commercial, digital marketing, OOH, and experimental activations plus on and off-trade promotions.

Duma Collective provided the beer brand with Social Media & Influencer services. Influencers were brought in to create conversation leading up to the launch, to create public awareness, and to give the product a visual representation on social media platforms.


March 14, 2019


Social Media & Influencers