Heineken presents its latest innovation, Heineken 0.0, an alcohol-free lager brewed with a unique recipe for a distinct balanced taste. Heineken’s beer created the new alcohol-free beer using only natural ingredients, resulting in a beer brewed for beer lover, by beer lovers.
On the 14thof March, Heineken 0.0 official began its activation launch at Melrose Arch. The activation ran for three weeks, from Thursday to Sunday from 14:00 pm to 20:00 pm. The integrated launch campaign included a TV commercial, digital marketing, OOH and experimental activations plus on and off trade promotions.