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FRIENDS OF AMSTEL SOUTH AFRICA 2019

Production Company: Don’t Look Down
Channel: Channel O
Brand: Amstel Lager SA

The world-renowned concert series Friends Of Amstelhas come to South Africa for the first time. Committed to showcasing the various genres in music Friends Of Amstel combined timeless House music with Hip Hop, Amapiano, Dance, and Gqom for a lifestyle experience with Amstel threading it all together.

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The amplified experience featured local and international talents on stage such as Motswako group, Morafe, producer and DJ, Maphorisa who will perform with his friends Samthing Soweto and Kabza de Small, House DJ duo Kentphonik, songstress Bucie, TV presenter and DJ, Lamiez Holworthy alongside her friend and DJ, DBN Gogo, American singer-songwriter, producer, multi-instrumentalist and DJ, Vikter Duplaix and US music group, Tortured Soul, best known for their hit song ‘I Might Do Something Wrong’ and many more.

Duma Collective team provided the brands with Talent Procurement and Talent Hospitality services. The team was tasked with ensuring the arrival and comfort of the performing artists and talent during the event.

Date:

December 7, 2019

Category:

Talent Procurement