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FOX INTERNATIONAL: Empire Season 6

Duma Collective was brought in to provide the television network with Social Media & Influencers services. The brief was to drive tune-in ratings and online engagement as this was the first half of the final season.

We achieved this goal by selecting the main influencer, Tshepi Vundla (Industry Stylist), to speak on the fashion element of the show. Throughout the weeks of the show, she would spearhead the online conversation around the show.

Duma Collective was tasked further with the selection and managing of the social media army that would amplify the conversation and drive people to watch the show. We monitored the content posted. During the airing of each episode, we did the community management of the FOX Twitter page.

Date:

September 5, 2020

Category:

Social Media & Influencers