The campaign aimed to inform the masses of social media about Engen’s 25thBirthday Celebration and the prizes they will give away as part of the celebration.
Duma Collective was brought on to provide the brand with Social Media & Influencers services. The hashtag #Engen25thBirthday was created in partnership with the massive social media video campaign with celebrities wishing Engen a Happy Birthday and sharing memories with the brand.
A photography company, Pixel Kollective, shot the 60-second videos for posting on social media platforms. The posts reached just over two million accounts in one month and the total number of engagements was just over eighty thousand.