AmaMeme is DStv’s brand-new meme only platform created by the multi-awarded creative agency, Guerilla.
Duma Collective was brought on to provide DStv with Social Media & Influencer services. The primary aim of the campaign was to introduce the newly created #DSTVAmaMeme platform to the public and propel people to use the memes and GIFs available in their everyday online conversations.
For the campaign, we identified six South African writers and actors to create conversation thread using the banter on the timeline using the memes and GIFs from the platform. We used a social media army to further educate the public on how to use the platform and to create an interest in DStv AmaMeme.