Drip Footwear is a South African sneaker brand founded by Lekau Sehoana. In the year 2021, the brand opened up stores nationwide.
Duma Collective was tasked with planning and executing the opening of Drip Thavhani Mall, Thoboyandou with the following aspects:
- Social Media Marketing and Public Relations
- Organizing store launch photographer
- Celebrity guest appearance
- Billboard placements
We provided Media and Social Media coverage for the store launch. We obtained the photography company RTC Studios to capture the launch for Public Relations and social media purposes. We arranged with the mall’s Centre Management for the billboard and trailer placement at the main entrance and inside of the mall.