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Diageo – BLNS Campaign

In December 2018, Diageo embarked on a journey to launch their brands across the SADC. The campaign was called BLNS. In November 2018, the alcohol brand Haig launched in Namibia, Johnnie Walker Black launched in Botswana and had three pop-up events during December, and Tanqueray hosted two parties in Namibia – Windhoek and Swakopmund.

Duma Collective was tasked to be the Influencer Management agency for the BLNS campaign which included recruiting and briefing influencers, always-on management, content creation, reporting and payment processing.

Date:

November 30, 2018

Category:

Social Media & Influencers

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