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Desperados, the world’s first tequila flavored beer, launched in South Africa with an epic party experience, What The Fusion,on the 16th of November 2019 at the popular 1 Fox venue in Johannesburg. The unique beer brand held a party that attracted thousands of people who were treated to an incredible mix of opposing elements that highlighted fiery tequila and icy beer.

Chart-topping South African artists and DJs, including Adillxh, Major League, Muzi, Willy Cardiac, Rouge, Crazy White Boy, Black Motion, Ms. Cosmo, Shimza, and a surprise appearance from Riky Rick, took to the stage and kept the crowd on their feet.

Duma Collective was brought on to provide the brand with Social Media & Influencer services. The team was tasked with putting together a group of people to be in charge of building towards the events guest list and create awareness on social media, a social media army was tasked with creating hype centered around the event, sharing event details and inviting people on social media platforms.


November 16, 2019


Social Media & Influencers