Desperados, the world’s first tequila flavoured beer, launched in South Africa with an epic party experience ‘What The Fusion’ on 16th of November 2019 at the popular 1 Fox in Johannesburg. The unique beer held a party that attracted thousands of people who were treated to an incredible mix of opposing elements that highlighted fiery tequila and icy beer.
Chart-topping South African artist and DJs, including Adillxh, Major League, Muzi, Willy Cardiac, Rouge, Crazy White Boy, Black Motion, Ms Cosmo, Shimza and a surprise appearance from Riky Rick, took to the stage and kept the crowd on their feet.
Duma Collective was brought on to provide the brand with Social Media & Influencer services. The team was tasked with putting together a group of people to be in charge of building towards the events guestlist and create awareness on social media, a social media army was tasked with creating hype about the event, sharing event details and inviting people on social media platforms.