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Broken Vows TV Show

Duma Collective / Broken Vows TV Show

The Strategy

On the 10th of April 2017, ETV launched a new show for its prime-time slot. Broken Vows is a show centered on the wedding planning industry and is scheduled to air on the ETV channel every weekday. ETV was looking to compete with other soapies playing at around the same time slot, therefore they were looking to create a social media buzz about the premiere of the show.

Duma Collective was hired to provide Social Media & Influencer services. For the social media campaign, a social media amplification plan was created to meet the objectives set. A team of influencers was gathered to establish a strategic social media conversation & engagement and establish brand affinity.

The campaign resulted in the establishment of an organic and genuine love and interest in the show and its actors and actresses from the fans.


Social Media & Influencers


July 10, 2017