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BET AFRICA – SINGLE PARENTS LOOKING FOR LOVE

In 2019, popular television network, Bet Africa, announced its upcoming reality dating show, Single Parents Looking For Love. BET Africa announced the show on the Facebook page around June 2019 with a showcase of the official trailer.

Single Parents Looking For Love, hosted by Jo-Anne Reyneke, is a 13-episode dating show which follows the journey of a single parent who is on the quest for love

Duma Collective provided the television network with Social Media & Influencers services. The brief was to drive tune-in ratings for the show as well as to create awareness and engagement on social media platforms.

We achieved this by creating the look and feel for the social media content which included redesigning the show’s logo and we produced the social media content for pre-amplification. Duma Collective was tasked further with selecting and managing influencers and the social media army, who would drive the online conversation around the show every week.

Date:

December 12, 2019

Category:

Social Media & Influencers