In 2019, popular television network, Bet Africa, announced its upcoming reality dating show, Single Parents Looking For Love. BET Africa announced the show on the Facebook page around June 2019 with a showcase of the official trailer.
Single Parents Looking For Love, hosted by Jo-Anne Reyneke, is a 13-episode dating show which follows the journey of a single parent who is on the quest for love
Duma Collective provided the television network with Social Media & Influencers services. The brief was to drive tune-in ratings for the show as well as to create awareness and engagement on social media platforms.