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Being Mary Jane

Duma Collective / Being Mary Jane

The Strategy

The channel BET Africa aired the highly expected fourth season of Being Mary Jane on their channel.

Duma Collective was hired to provide Social Media & Influencer services to assist with spreading the word about the premiere of the new season. We have had the privilege to assist the show with Social Media & Influencer services for the previous first, second, and third seasons.

For the social media campaign, which ran over seven days, the primary objective was to establish a strategic social media conversation & engagement regarding the show and to grow a brand affinity for BET Africa. A social media army was gathered to amplify content posted.


Social Media & Influencers


May 10, 2017