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Being Mary Jane

Duma Collective / Being Mary Jane

The Strategy

The channel BET Africa aired the highly anticipated fourth season of Being Mary Jane on their channel. Duma Collectives was hired to provide social media & influencer services to assist with spreading the word about the premiere of the new season. At Duma Collective, we have had the privilege to assist the show with social media & influencer service for the previous first, second and third seasons.

For the social media campaign, which ran over seven days, the main objective was to establish a strategic social mead conversation & engagement with regards to the show and to grow brand affinity for BET Africa. A social media army was gathered to amplify content posted


Social Media & Influencers


May 10, 2017