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AMSTEL RADLER MEDIA LAUNCH

Duma Collective / AMSTEL RADLER MEDIA LAUNCH

Amstel Radler is the newest addition to the Amstel family. It is a combination of 60% beer and 40% lemon juice and contains 3% alcohol volume; this makes it the perfect chill session beverage for the summer. Amstel hosted the media launch as a Chillaz House Party to allow guests to experience Amstel Radler in a way they would not forget. The guests were provided with food and drinks, games, and a great summer vibe.

Duma Collective provided the brand with Event Consultancy and Social Media & Influencer services. For the social media campaign, micro and celebrity influencers were used to give the product a visual representation on social media platforms and introducing and creating awareness. The hashtag, #ThisIsRadler, was created and used consistently on social media during the media launch.

Date:

October 4, 2017

Category:

Event Consultancy, Social Media & Influencers