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AMSTEL LAGER TVC LAUNCH 2020

Amstel Lager continues its 150-year timeless journey with the reveal of their latest TV commercial with their new messaging “The Timeless Taste of Amstel Enjoyed Everywhere.”

Duma Collective was brought on to provide the brand with Public Relations services, which involved inviting and hosting media at the commercial’s media launch.

We did this by preparing and sending out press releases about the launch event and TV commercial release; we created a digital RSVP page for guests to RSVP for the event and receive the relevant event information leading up to the event. We were also able to secure interviews for the Amstel brand team and celebrities who were on in attendance.

Date:

March 12, 2020

Category:

Public Relations