The #WeDoMoreWednesdays was a competition by Absa offering more value, more savings, more rewards and more chances to win. Every Wednesday they gave individuals the chance to win great prizes like cash, data, vouchers, cellphones and much more.
Duma Collective provided Social Media & Influencers. The main objective of the campaign was to drive conversations around #WeDoMoreWednesdays to allow audiences to be aware of the social media competition g hosted by Absa also side the radio competition conversation. The #WeDoMoreWednesdays was a ten-week campaign.
A group of Micro-Influencers were selected to drive the conversation around the competition and the winnings, this allowed for more authentic engagement with the targeted audiences.