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Duma Collective / News Room  / Is Instagram Still A Relevant Platform?

Is Instagram Still A Relevant Platform?

As much we would like to think Instagram is slowly falling away, the platform’s 2021 statistics prove otherwise. Instagram is estimated to have 1.074 billion users worldwide in 2021 (eMarketer, 2020). This is a big milestone for the photo-sharing platform.

With over 500 million people using Instagram Stories, the app still benefits from its high engagement/engaging platform.

With Instagram still in the play as a major social media platform, the best way to utilize it would be to better understand how the algorithm of the app works.

HOW THE INSTAGRAM ALGORITHM WORKS IN 2021: 

Instagram claims to not have a set algorithm. They use a variety of algorithms, classifiers, and processes. Each part/feature of the app uses an algorithm tailored to how people use it.

Ranking Feed and Stories: 

– Information about the post

– Information about the person who posted

– Your activity

– Your history of interacting with someone

Ranking Explore: 

– Information about the post

– Your history of interacting with the person who posted

– Your activity

– Information about the person who posted

Ranking Reels: 

– Your activity

– Your history of interacting with the person who posted

– Information about the reel

– Information about the person who posted

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