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Duma Collective / News Room  / 10 SIMPLE BRANDING TIPS TO CONSIDER

10 SIMPLE BRANDING TIPS TO CONSIDER

A brand is how you communicate your value and culture in various ways. It is a strategically united front communicating your unique perspective and approach within your market.

Branding requires three fundamental things:

– Strategy

– Consistency

– Action

1.YOUR LOGO IS NOT YOUR BRAND:

A brand is not a logo. It is not the colors, fonts, or image style you use.

 

2. A BRAND IS ALL ABOUT COMMUNITY AND CONNECTIONS: 

A brand is a completely intangible connection that exists between a person and a business/brand.

 

3. DEFINE YOUR TARGET MARKET: 

Defining your target market allows you to home in on specific market factors to reach out and connect with customers/clients.

 

4. BUILD A BRAND STRATEGY: 

You can only continue to wing it for so long. An effective brand strategy helps you cultivate a powerful brand.

5. DEFINE YOUR BRAND MESSAGING: 

Every brand needs a voice. Messaging provides the words that help customers know your business’s value and values.

 

6. PERSONIFY YOUR BRAND: 

People buy into people. Customers and clients cannot relate as well to brands, but they can relate to a story, a person, or a feeling.

 

7. YOUR BRAND VOICE SHOULD REFLECT YOUR PERSONALITY: 

A brand voice helps readers and audiences identify your brand across all platforms no matter what.

8. CUSTOMER FEEDBACK INSPIRES BRAND GROWTH: 

Listening to customers’ feedback helps build loyalty for your brand.

 

9. HAVE A BRAND PROMISE: 

The emotive connection between you and your customer is important as it establishes brand loyalty and understanding.

 

10. FOCUS ON HOW AND WHY YOU DO WHAT YOU DO: 

The brand story builds connections, and it builds trust. A brand story tells the motivation for starting your business and why you get up and do what you do every day, why customers/clients should care and why they should trust you.

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