10 SIMPLE BRANDING TIPS TO CONSIDER
A brand is how you communicate your value and culture in various ways. It is a strategically united front communicating your unique perspective and approach within your market.
Branding requires three fundamental things:
1.YOUR LOGO IS NOT YOUR BRAND:
A brand is not a logo. It is not the colors, fonts, or image style you use.
2. A BRAND IS ALL ABOUT COMMUNITY AND CONNECTIONS:
A brand is a completely intangible connection that exists between a person and a business/brand.
3. DEFINE YOUR TARGET MARKET:
Defining your target market allows you to home in on specific market factors to reach out and connect with customers/clients.
4. BUILD A BRAND STRATEGY:
You can only continue to wing it for so long. An effective brand strategy helps you cultivate a powerful brand.
5. DEFINE YOUR BRAND MESSAGING:
Every brand needs a voice. Messaging provides the words that help customers know your business’s value and values.
6. PERSONIFY YOUR BRAND:
People buy into people. Customers and clients cannot relate as well to brands, but they can relate to a story, a person, or a feeling.
7. YOUR BRAND VOICE SHOULD REFLECT YOUR PERSONALITY:
A brand voice helps readers and audiences identify your brand across all platforms no matter what.
8. CUSTOMER FEEDBACK INSPIRES BRAND GROWTH:
Listening to customers’ feedback helps build loyalty for your brand.
9. HAVE A BRAND PROMISE:
The emotive connection between you and your customer is important as it establishes brand loyalty and understanding.
10. FOCUS ON HOW AND WHY YOU DO WHAT YOU DO:
The brand story builds connections, and it builds trust. A brand story tells the motivation for starting your business and why you get up and do what you do every day, why customers/clients should care and why they should trust you.