HOW TO MANAGE YOUR ONLINE REPUTATION
Online Reputation Management (ORM) refers to taking control of the conversation regarding your brand. It involves techniques and strategies to help ensure that people find the right material when they look you up on the Internet.
The purpose of Online Reputation Management is to create balance, counteract misleading trends, and allow you to put your best foot forward.
Social media is essentially a giant echo chamber of people’s views, so small remarks can get out of hand very quickly.
- The Internet is the first step for everything
People view the Internet as their first source of information, but they also trust what it tells them.
- Online and offline have blended
Each passing day, the online world becomes more and more entwined with our lives. This means there are more ways for you to leave an online mark, positive or negative.
- Your Online Reputation is forever
If someone writes something negative about you online, it can put you at a serious disadvantage over the long term, it is important to keep tabs on what people say about you online and take steps to correct any misunderstanding.
- Monitor your social footprint
perform regular searches on your brand name on each platform to get an idea of what people are saying about you. Also, you will gain insight into how people feel about your brand. Remember to check all platforms, not just the ones on which you have a presence.
- Encourage brand advocacy
You can use social media to cultivate a base of strong brand advocates. Give your audience a reason to follow and engage with you by sharing content they enjoy and starting discussions. Encourage your audience to share their content – user-generated content.
- Be transparent
transparency builds trust. Practice honest communication and marketing on social media. Always admit your mistakes because if you try to cover something up, it will be found eventually. If someone complains about you on social media, do not delete or hide the comment, address it.