FIVE WAYS TO GET CREATIVE WITH INFLUENCER MARKETING CAMPAIGNS
RUN A SOCIAL MEDIA TAKOVER
A popular move lately is for a brand to have an influencer temporarily take over their social media accounts. Orientating a social media takeover during or tying it into an event will give audiences a chance to go behind-the-scenes with the influencer. Both the influencer and brand can benefit from this collaboration; the brand gets exposed to new audiences while the influencer gains creditability through working with the brand.
Tip:Put together a plan consisting of; what the goal is and content strategy, how may photos and videos need to be taken and which influencer with conduct the takeover?
SPONSOR BLOG POSTS
Sponsored blog post needs to feel authentic in order to make the right impression on readers, since the blog’s audience trust the blogger and the content they put up.
Tip:Allowing the blogger to have free reign over the brand positioning on the blog, will allow for the promotion to remain authentic to the audience.
CREATE AN AMBASSODAR PROGRAM
Influencers make for perfect brand ambassadors. Developing an ambassador program where influencers can act as ambassadors for the brand, they can participate in brand appearances, boost banded parties or attended events with the goal of boosting brand engagement by posting pictures and videos. Once the program has grown, its reach more influencers will push to be a part of the program.
Tip:Be sure to establish specific guidelines for the program, such as, are they requires to answer a set of question, do they need to use the branded hashtag to promote the ambassadorship?
ARRANGE SOCIAL MEDIA CAMPIGNS AROUND PEAK TIMES
Campaigns are more likely to make an impact when arranged during times of most activity, so ensure campaigns are set during times your brand will benefit most.
Tip:Promotion from both the brand and influencers during peak times is also one of the most effect was to ensure campaign success.
PARTNER ON IDEAS WITH YOUR INFLUENCERS
Sponsored content has become a popular concept. Therefore, starting a co-created capsule collection is the best way to push your brand faster. Bring in influencers to help out with photography, writing and video, the result material can be cross-promoted from the influencers’ platforms to increase reach.
Tip:Co-creating a collection/collaboration is a big undertaking, it is best to test the waters in order to figure out if it will have the impression the brand is hoping to gain. Try designing a concept together and seeing how the collaboration is met by audiences. If it is a success think about expanding it further and building a strategy for the next collaboration.