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Duma Collective

Five Digital Marketing Trends To Look Out For In 2019

What is ‘Google My Business’?

Artificial Intelligence

In 2019, AI will be used to optimize ad creative images. The use of AI amongst marketers is predicted to grow by 50% in the next few years for the purpose of increasing ad targeting.

Mainstreaming Of Influencer Marketing

Influencer Marketing is fast-becoming a more time and cost-effective way of reaching new potential consumers.

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A Rise In Messenger Ads And In-App Ads

Reports predict that in 2019 the number of apps using in-app advertising will grow by 90% as advertisers attempt to increase conversion rates with captive app users. 2019 is the yare for marketers to experiment with using messenger apps to target and engage with a massive audience through in-app adverting.

Growth In Reach Of Video Ads

In 2018, 65% of ad impressions on Instagram were the result of video content. With the growth and consumption of video ads by consumer, video ads should become a part of every marketer’s strategy in 2019.


Insurance Of Brand Safety And Fighting Ad Fraud

Brand safety is becoming a key concern and the rising need for advertisers to get better information regarding the quality of inventory. Blockchain is helping to create a new model that uses cryptography encrypted pipeline to ensure that target audiences actually gets the ads that are delivered. Blockchain is expected to address transparency and reduce fraudulent attacks.

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