Google My Business
What is ‘Google My Business’?
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google products and platforms, including the search engine results pages, reviews and the maps options. By verifying and editing your business information this will help customers find your business quicker.
Benefits of Google My Business
Here are some of the benefits and features that Google My Business offers:
- Manage your information:Updating your profile on Google My Business will guarantee the accuracy of your business’s information on Google, as well as third-party apps & services. Accurate information is important in making sure your customers are getting the right ides of what your business does.
- Interacting with customers: With the ability to curate ‘posts’, this gives search users the chance to evaluate your business. It is an opportunity to improve your sales and build a reputation.
- Visibility throughout the internet: Google My Business also improves your business’s internet visibility. Customers rely on Google for information, therefore updating you profile will increase your chances of appearing on search engine pages.
- Understanding & expanding your presence:Google My Business offers business a ‘Insight’ feature which shows how and when customers are finding you entries. With the information, you can create campaigns to improve your visibility and cater to a specific target audience.
- Track website traffic and audience: with the use of the Google analytic tool in Google My Business you can get statistics on your website traffic and audience. Whilst the Insights tool shows the traffic garnered on your Google My Business account, the Analytics tool provides a more in-depth look at your website traffic.
In conclusion, Google My Business looks to make it easier for local business by increasing their chances of being found on Google.
By using the tool businesses can connect with your audience, increase your chances of being found on the internet and generating more targeted traffic to your website.